Schematic, SVP Experience / Renegade, Executive Creative Director / Organic, SVP Creative Direction / Spiral Media, Creative Director.
Instituto de Diseño, Caracas, Venezuela. London College of Printing, UK
How design can make a big difference in everyday life.
I go everywhere on my bicycle.
Schematic, VP Client Services / CUNY, Director Economic Development / Organic, Director Strategic Services / MTV, Producer
Colby College (BA), Columbia Business School (MBA)
Great design, great results.
I just played a blues gig in France.
Illuminati Studios, Art Director / DDB Miami, Art Director / Organic, Senior Designer / Bolder Design, Senior Designer / Agency.com, Senior Designer
Graphic Design Degree from IDD Instituto de Diseño, Caracas, Venezuela
Creating memorable designs for great brands.
I do have Telescopic Vision. Yes, like Supergirl!
dotmatrix studios (Principal, Creative Director); Ameritrade (User Experience Lead), Datek (Sr. UI Engineer), Xpedior (Chief Information Architect), Organic (Information Architect)
Syracuse University (BFA, Advertising Design)
Designing experiences that people need.
I'm ready for a ride on my Bonny T-100.
Analogous (UX Designer), Vidaris (Architectural/Engineering Technician), Tulane City Center (Design Intern).
General Assembly, NY UXDI. Tulane University (M.Arch 1). Rutgers University (BA).
Creating intuitive experiences that are both complex and clever.
I have absolutely no fear of heights.
TD Ameritrade, Senior Editor / Organic, Senior Writer / Thomson Financial, Associate Editor
University of Iowa (BA); SUNY Buffalo (MFA)
Shaping visual and verbal communications simply to engage, educate and instruct.
I love New Mexico and rock climbing.
Hacienda La Trindad Cultural Center (Art Director), Venezuelan National Library (Design Director), CAL (Partner)
Graphic Design Degree from IDD Instituto de Diseño, Caracas, Venezuela
Designing brands and marks that create awareness and a smile.
I practice Kendo and travel around the world visiting dojos.
we design from the inside out.
our solutions are based on strategy and consumer insight.
we use smart design to deliver business results and improve people’s lives.
financial services Citibank / Economic Cycle Research Institute / General Electric Consumer Finance / The MONY Group
non-profit cultural Gilda’s Club International / Guggenheim Museum / Save the Children / The Museum of the City of New York / Tribeca Film Festival
healthcare New York eHealth Collaborative / The Thymic Foundation of Cancer Research
give us a ring at 917.304.0050, send us a note to firstname.lastname@example.org, or stop by our studio at 12 vestry street, 7th floor, new york, ny 10013.
Google bashing has become a daily story. Often the bashers enjoy pointing out the irony of the original mission statement of “don’t be evil. ” Google is also almost always mentioned in debates about what size organizations are the true incubators of innovation, the small hungry visionary organization or the well-funded and connected giant.
We are not interested in weighing in on these Google conversations today. Today, like most days, we are the happy benefactors of that early Google innovation that reaches us daily and as reliably as the rants about Google. Yes, the Google Doodle.
Today, some of us got to remember the art of a woman, once a nun, who expressed her involvement in the movements of her time in her art. More importantly, many learned of Corita Kent for the first time today. This is what makes the graphics, animations and information of the Google Doodle, much more than a lower case doodle.
These daily works are right up there with public television – free education and inspiration to learn more. After seeing the Corita Kent doodle, and a view of an image gallery, one can quickly learn that she was shoulder to shoulder with Warhol. He may have been first with the soup cans, but Kent’s style and messages were just as timely, but not as obscure. She meant to communicate. She used inverted type to arrest the viewer like the scrambled facial features of a Picasso. Once she had your attention her message was plain. Kent also used brands in her art in a way that was and remains timely. A piece called, “The Big G stands for Good[ness]”, is somewhere between a chide and challenge to General Foods to remember their own original mission and the responsibility of being big.
Thanks Google, for today’s 15-minute education.
The No-Ad app is a public art project that exists to replace ads with art. Not in the physical world but in your screen world. Train a device at a particular subway ad and the app recognizes it and serves up a replacement visual. We think public art is crucial and work in communications so this experiment has our attention. The app is downloaded and we’ll note the results if notable.
In the meantime, our initial thoughts are these. We love the intention of promoting art, but wonder if advertisers aren’t grinning right now. Isn’t this project giving sustained attention to the advertisements and associating a positive experience with them? This is not a bad thing. In fact, it looks like everyone will get a little more of what they want. After all, this app will be used by people who are passionately opposed to advertising and those who look at advertising as part of popular culture. Each will get an experience driven by their perspective when they use the app. Plus, the advertisers get several more seconds of attention then they banked on from both the app users and the occasional on-looker.
The only group this leaves out are those of us hardwired to ignore everything but the essential when we are commuting. Which is all of us some of the time. In the end, it seems that the makers of this app, Re+Public, have really created a mobile installation and a timestamp for the current confluence of art and commerce. Will their ultimate mission to democratize shared media space win out? Not sure, but if they can back up enough ads with art and app takes off; it’s a conversation.
Read the PSFK story
analogy, metaphor and images all work wonders to build common understanding quickly. one reliable analogy for us is how web design and architecture are alike. both must guide people through a space and both are the most successful when the guideposts are so intuitive that the space and the content are fully experienced. if the visitor has to think too hard about direction the intended journey is diminished.
our new image to accompany this analogy is the Pathé foundation building in Paris designed by the Renzo Piano Workshop. controversial for sure, this building’s journey is an alternate route. it merges purpose and meaning. it melds old and new. not every building (or website) needs to be this unconventional, but the Renzo design stands as a vivid reminder to make the journey fluid.
Alex, just spotted this sign in the Bahamas. Shows how commanding vintage graphics remain. Clean, bold, effective.
We appreciate the power of checklists. They are a reliable method for keeping projects on track. Naturally, then, we were thrilled to work with Real Simple to translate their most popular magazine content – the checklist library – into a successful mobile app.
The app expresses the Real Simple clean brand look with crisp typography, a subtle design, and a straightforward interface that makes it easy and fast to thumb through hundreds of pre-loaded checklists or set up a custom checklist. The my list function allows users to move relevant Real Simple checklists to join their custom lists. Users can delegate tasks by email or text, set reminders and reset lists. When tasks are complete, tap the task and a substantial orange checkmark appears. Progress recorded.
The Real Simple Checklist app is a solid example of a streamline and useful mobile app that also delivers on the brand in a tangible way.
bringing design thinking to the interview process. this is the anatomy of the perfect technical interview. read on!