98point6 is a health care company bringing personalized consultation, diagnosis and treatment via the convenience of technology. We developed their brand concept of Continuity Care. The narrative is used by commercial sales, successfully and featured in their latest announcement regarding their recent $19.5M Series B.



PunkinFutz creates original toys and accessories for children with a broad range of physical, sensory, developmental and emotional needs.
For this inclusion-first social venture we designed from the inside-out — from identity to ecosystem.
PunkinFutz products sell out at expos (conversion rates for the product are 50%).

Brand, Identity, Visual Design

national immigration forum


The Forum advocates the value of immigrants and immigration to the nation. We are reshaping perceptions from us vs. them to solutions that benefit everyone.
Strategy, Digital, Marketing

Working with the Analogous team was a total delight. They came up with an exciting, innovative design that encouraged intuitive interactions with the rich iconographic collections of the City Museum and served a wide range of users from the casual browser to the scholarly researcher”.

Lacy SchutzMuseum of the City of New York Collections Director

museum of the city of new york


concept development / user experience
visual design / site development
mobile development

Mobile The Museum of the City of New York is a window into New York City’s past and present. To tell that story, we designed MCNY’s collection which is home to over 50,000 artifacts to be accesible right from the homepage without prior knowledge of technique, artist or category.

concept development / user experience
visual design / site development
mobile development

inter-american development bank



Brand, Digital

The Inter-American Development Bank improves lives in Latin America, fostering social inclusion, integration and sustainability. So do their tools. ¿me llevas? ride sharing application serves the Bank’s 2,000 DC-based employees, encouraging connections across teams and levels. It reduces carbon emissions, too.

Brand, Digital

I can’t wait for our next brand and web site re-design meeting,” said no one ever. But that is what my team says now that we are working with Analogous. It can be nerve wracking and upsetting to re-design your public face – it makes you confront a lot of difficult questions about the gaps between your aspirations and your current state– and what you are willing to invest in improvement.

From our very first meeting, team Analogous designed a process that has been team-building, values-clarifying, and creativity-inspiring. They have been patient and enthusiastic. If this were a student recommendation, I would check the column that says “top 1% of all the students you have ever taught.

Dr. Ruth FinkelsteinDirector, Brookdale Center for Healthy Aging at Hunter College

columbia aging center


CAC’s experts, Aging Lab and Longevity Center inform aging-related and social policy locally and globally. Never has their mission been more important, as more of us – and those close to us – join the aging population.
Brand, Digital

We couldn’t have asked for a better partner in Analogous to work within our matrix organization to drive a significant change impacting every aspect of our organization. They were instrumental in enabling us to evolve our brand. They worked with us closely and managed the entire process from beginning to end, from strategy to naming, logo and identity as well as developing applications across multiple touch points to launch a 360 marketing plan and bring the launch of the new brand to life.

This is not your cookie cutter design agency, Analogous has a deep understanding of developing a brand identity that is reflective of an organization’s values and a strong process in place to discern the right qualities to focus on to bring a brand to life. They have a keen eye for design and how to position your brand to be differentiated in the marketplace. They went above and beyond.

Farzana Naser,Co-President mBolden