Investing in Affordable Housing
It is a common business problem. Exceptional and in-demand products and services are obscured by their communications. This translates to missed business opportunities. The Community Development Trust (CDT) has an impeccable fifteen-year track record of preserving and expanding the Nation’s supply of affordable housing, while providing competitive financial returns to their investors. Now, it was time to build on this achievement and move to a segmented communications plan that supported their potential clients – developers, lenders and investors -- by serving up information geared to their function in the housing market.
Each prospect segment can now speedily quality CDT as a capable and advantageous partner in the development of affordable housing