reposition bank’s relevance, expertise, story
The Inter-American Development Bank’s goal is to improve lives in Latin America and the Caribbean, as it provides funding and leadership to multiple initiatives in the region. It must synthesize content and communications and provide visualizations for their extensive data store. Mapamericas was conceived as a way to easily understand IDB efforts in user-friendly ways as an extension of their website.
Results
project traffic up 300% and mobile usage up 200%
design training to 50+ marketers within bank
apply design system to learning portal, transportation prototypes, collateral and event design for yearly innovation conference
