J. Walter Thompson

fostering internal connection

JWT came to us with the task to create an experience to encourage exploration while providing tools for directed users with brand and functional interests, preserve the identity of regions and brands while creating a templated structure. The main insights were: how to bring the experience up to parity with the agency’s work and encourage employees to provide rich profile information.

Results

completed profiles increased 50% within first year active users increased 125%, quarterly year on year search grew to 5th most active page profile page grew to 4th most active page