Museum of the City of New York

design site to browse 50k assets from MCNY’s collection

The Museum of the City of New York is a window into New York City’s past and present. To tell that story, we designed MCNY’s collection which is home to over 50,000 artifacts to be accessible right from the homepage without prior knowledge of technique, artist or category.


collections accounted for 25% of museum’s total traffic
collections branding formed basis for all digital branding