Designing a the online destination for a new high-tech/green city in Korea
Songdo is a remarkable city whose technology and vision benefit myriad segments. These include residents with a strong desire for great work opportunities and unparalleled quality of life, merchants and service providers who serve an engaged population, and corporate entities that can realize above-average returns based on their location. Now six years since its launch, Songdo is no longer an experiment. The international business district boasts growing occupancy, major events, and proof that the new city plan delivers economic, social, and ecological results. As Songdo evolves, so too must its digital platform. We see several opportunities to create awareness, spur interaction with Songdo or Gale International and build a platform for future development.
Website traffic went up 65% among businesses and individual audiences.