A BRAND THAT CONSTANTLY EVOLVES
How do you build a brand universe for a client whose business is constantly evolving as they meet the new and more complex challenges of the world?
We are thrilled to be working for the 4th consecutive year with Sureview Team, whose ultimate goal is to keep people safe no matter where they are. The way they do that is by simplifying security systems to one central screen.
The essence of the Sureview brand is innovation. They must always be several steps ahead of their clients’ security needs. Our role is to create a brand universe that integrates innovation throughout.
The key is to create a brand identity system of modular elements, building blocks that can be combined in different ways to adapt to whatever need, platform, scale, complexity, product line extension or expansion. The effect is a brand experience that surrounds you, from three-dimensional branded environments to a tiny favicon on your phone’s browser.
To complement this, we designed the website to showcase the modularity and flexibility of their product suite, thought leadership, and a bounty of resources, ensuring that their digital presence reflects their dynamic approach and expertise.
Every day, security and safety become more important. Feeling safe is a basic need no matter who or where you are. We value the opportunity to work on an initiative that meets that basic need, since it directly aligns with the values of Studio Analogous, where our focus is on design for impact.
We are impressed and inspired by the team’s thoughtfulness and the intentionality of their growth and their mission. We value their partnership – especially the time and the trust that they give us to do our best work.
Watch for the next new innovation coming soon…
Results
The tradeshows continue to drive and convert leads effectively. With the upcoming launch of the new website, we anticipate even greater engagement and conversion rates, and we look forward to reporting updated results soon.
