A sustainable education platform
Urban Green Council advances the sustainability of urban buildings through education, advocacy and research. We redesigned UGC's digital platform to showcase its highest impact initiatives and groundbreaking recommendations for improving the built environment. The site serves as a resource for a broad set of segments – operators, policy makers, trades, media, architects – and is an acquisition tool for building membership and sponsor support.
after launch traffic has tripled, bounce rates have dropped 33% and newsletter open rates are 21% (the industry standard is 3%).