national museums of kenya


The National Museums of Kenya is home to the most extensive and oldest collection of the fossil record of human ancestry in the world, much of which is on physical display in Nairobi and it has now opened its searchable, digital experience of its collection of human fossil remains accessible to people all over the world.

digital strategy | website

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Working with Analogous was a real pleasure - they took time to understand our vision for the National Museum of Kenya website and was able to capture the essence of the museum and the digitized collections in the final product. One of the critical success factors for this project was the team's ability to work with different stakeholders across nationalities and bring everyone together to find a common voice and shared path forward for the project.

Sameer Raina

President | Digital Divide Data for the National Museums of Kenya



98point6 is a health care company bringing personalized consultation, diagnosis and treatment via the convenience of technology. We developed their brand concept of Continuity Care. The narrative is used by commercial sales, successfully and featured in their latest announcement regarding their recent $19.5M Series B.

brand strategy | app icon design | brand identity style guide

Analogous was an immediate and natural amplification of our team and completely "got it" - the why, what and how of our work. They helped synthesize, shape and articulate our brand strategy that now serves as the foundation of everything we do.

Sam Bergin | 98point6

Vice-President Marketing, 98point6

shaker museum | mount lebanon


In addition to their many inclusive social values, the Shakers were innovative designers. To the Shakers useful innovation, efficiency, sustainability, cost-effective use of resources, high quality craftsmanship, and loving attention to work. We’ve had the pleasure of partnering with the museum to bring their collection online and make it accessible to people worldwide, in addition to designing their new website.

digital strategy | website

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The Shaker Museum worked with Studio Analogous,  their inclusion values were aligned with the values of the Shakers and the Shaker Museum: inclusion, conviction, sustainability, innovation, entrepreneurship, equality, and community. The new website, in addition to offering access to the collection, allows the Museum to better communicate with the public about its public programs, and to offer access to other rich content, such as a blog and information about the history of the Shakers and Mount Lebanon.

Lacy Schutz SMML

Director, Shaker Museum | Mount Lebanon


data visualizetion

The Inter-American Development Bank’s goal is to improve lives in Latin America and the Caribbean, as it provides funding and leadership to multiple initiatives in the region. It must synthesize content and communications and provide visualizations for their extensive data store. Mapamericas was conceived as a way to easily understand IDB efforts in user-friendly ways as an extension of their website.

digital strategy | website | data visualization

¿me llevas?


The Inter-American Development Bank improves lives in Latin America, fostering social inclusion, integration and sustainability. So do their tools. ¿me llevas? ride sharing application serves the Bank’s 2,000 DC-based employees, encouraging connections across teams and levels. It reduces carbon emissions, too.

digital strategy | app design

urban green council


UGC advances the sustainability of urban buildings through education, advocacy and research. The website showcases its highest impact initiatives and groundbreaking recommendations and serves  a broad set of segments and is an acquisition tool for building membership and sponsor support.

digital strategy | website

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CipherHealth delivers groundbreaking technology. Its automated voice services, nurse rounding tools and mobility monitoring have shown to reduce patient readmissions by 40% and increase HCAHPS over 30%. We developed a logo and design system that allows CipherHealth to add products seamlessly, establish credibility among Chief Nurse and Experience Officers and serve as a powerful pre-sales tool. Qualified prospects have tripled since site relaunch!

brand strategy | brand identity | digital strategy | website



PunkinFutz creates original toys and accessories for children with a broad range of physical, sensory, developmental and emotional needs. For this inclusion-first social venture we designed from the inside-out — from identity to ecosystem. PunkinFutz products sell out at expos (conversion rates for the product are 50%).

brand strategy | brand identity | character development | website | app | packaging | event design

museum of the city of new york


The Museum of the City of New York is a window into New York City’s past and present. To tell that story, we designed MCNY’s collection which is home to over 50,000 artifacts to be accesible right from the homepage without prior knowledge of technique, artist or category.

digital strategy | website

Working with the Analogous team was a total delight. They came up with an exciting, innovative design that encouraged intuitive interactions with the rich iconographic collections of the City Museum and served a wide range of users from the casual browser to the scholarly researcher”.

Lacy Schutz

Museum of the City of New York Collections Director

hunter college | center for aging


digital strategy | website

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From our very first meeting, team Analogous designed a process that has been team-building, values-clarifying, and creativity-inspiring. They have been patient and enthusiastic. If this were a student recommendation, I would check the column that says “top 1% of all the students you have ever taught.

Dr. Ruth Finkelstein

Director, Brookdale Center for Healthy Aging at Hunter College



Women in Wireless, a global non-profit with 10k members in 10 cities around the world whose goal is to help female leaders succeed in the male-dominated tech industry. To keep up with changes in the technological landscape, we developed a brand strategy, renamed the organization, developed a logo and identity system, as well as all the collateral needed for a global launch on and off-line that supported mBolden’s efforts.

brand strategy | naming | brand identity | collateral | event design

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This is not your cookie cutter design agency, Analogous has a deep understanding of developing a brand identity that is reflective of an organization’s values and a strong process in place to discern the right qualities to focus on to bring a brand to life. They have a keen eye for design and how to position your brand to be differentiated in the marketplace. They went above and beyond.

Farzana Naser

Co-President mBolden