EVOLVE & ELEVATE A FINTECH BRAND
How do you dynamically evolve and elevate a Fintech brand in a rapidly transforming industry?
We are thrilled to be working again with Sam Bergin and Jenna Walcott now at Center Expense, whose ultimate goal is to simplify employee expense tracking so they can derive the most actionable insights.
The essence of the Center brand is intelligence. Finance Leaders must be able to see connections in spending data so they can make better decisions. Our role is to create a brand universe that integrates and delivers intelligence throughout.
The introduction of a new brand strategy acts as a forcing function, necessitating a revitalization of the brand identity to seamlessly embody and effectively communicate the innovative vision. We achieved this in partnership with Carla Adams @ Duality Strategies, by developing a custom brand identity system, consisting of modular elements—building blocks that can be combined in various ways to adapt to different needs, platforms, scales, complexities, product line extensions, or expansions. This simultaneously maintains the integrity of the new brand and makes it easy for internal teams to use.
We are impressed and inspired by the team’s deep knowledge of the Fintech world. Because they have their finger on the pulse of not only the market but also of their client’s changing needs, they are constantly rolling out innovations big or small. Plus, they know that sometimes small innovations have a huge impact.
We value this partnership – especially the time and the trust that they give us to do our best work. It also doesn’t hurt that Sam and Jenna know intimately the power of brand to support or hinder the speed at which companies grow.
Watch for the next new innovation coming soon…
