brand identity, messaging platform
Is it possible to communicate more with less? Yes.
Start with clarity—and build from there.
The National Immigration Forum is at a pivotal moment and could not be more relevant today. Its growing set of programs span law enforcement, corporate partners, and faith-based communities. Its mission centers on uniting institutions, leaders, and communities behind a smarter, safer, and more human-centered immigration system. And so its brand must match its bold vision.
The first step? A clear and compelling identity to carry the Forum’s mission forward.
In partnership with Joshua Goldberg at One.Four.Five., we worked with The Forum (National Immigration Forum) to set the focus. Together, we designed a brand identity system and messaging framework—foundational “building blocks” – to unify Forum offerings and amplify its voice across platforms and partners. Ilan Beesen was instrumental in naming a system of programs, ensuring each one resonated with its audiences while aligning with the broader brand strategy.
At the heart of the Forum’s work is a powerful idea: community leaders can become community builders.
Results
- A sharper identity and a more unified platform
- Communications clarity to support community leaders in navigating immigration with integrity, courage, and care
- Program names that speak to the right audiences, are easy to remember, and fit seamlessly into The Forum’s overarching naming system
