Reimagining Access in Health Tech
How do you serve two distinct audiences with potentially competing interests?
When it comes to healthtech, the answer lies in understanding what healthcare professionals actually need.
PrescriberPoint doesn’t just provide medication information — it connects entire ecosystems made up of multiple audiences, and has been at the forefront of it since its inception. With a platform designed to serve both healthcare professionals and their pharmaceutical partners, PrescriberPoint needed a cohesive brand system that could align and elevate the strong foundation they’d built and match its ambitious vision: creating the trusted bridge between pharmaceutical innovation and clinical practice.
In partnership with Sean Coon and the support of Dan Cornwell and the talented PrescriberPoint team to distill this complex marketplace challenge into a cohesive brand system that serves both sides of the equation without compromise.
Our Approach
Through our Connected Thinking methodology, we mapped the platform’s dual audience journeys — from how healthcare providers discover and access medication information to how pharmaceutical partners share updates and resources. The result was a unified narrative that reframed PrescriberPoint not as a database, but as a bridge: a dynamic platform that builds trust between innovation and practice.
We:
• Developed a brand strategy and positioning framework that clarified PrescriberPoint’s value to both audiences.
• Designed a scalable visual identity system balancing medical precision with approachability — professional enough for pharma, intuitive for clinicians.
• Crafted interface design principles that reinforced trust, usability, and access across every touchpoint.
• Created micro-interactions and content patterns that support clinical workflows while strengthening brand recognition.
• Collaborated closely with the internal team to align product experience, storytelling, and market positioning.
Results
• Reimagining Access: A unified brand narrative positioning PrescriberPoint as the essential bridge between pharmaceutical innovation and clinical practice.
• Scalable visual identity system establishing professional credibility while remaining adaptable to new features and business needs.
• Enhanced user experience design supporting intuitive drug discovery and clinical decision-making workflows.
• Strategic positioning framework that differentiates PrescriberPoint in sales conversations and investor discussions.
This project aligns perfectly with our focus on Design for Impact. PrescriberPoint’s commitment to genuinely improving clinical workflows — combined with their understanding of pharmaceutical partnership dynamics — created the foundation for a platform positioned for sustained growth and market leadership.
The breakthrough:
Prescribers finally have intuitive access to medication information that makes sense.
Pharmaceutical partners have a trusted platform that strengthens (rather than strains) clinical relationships.
Everyone wins. Especially the patients.
