real simple “to-do” app

Checklist app design

Real Simple’s Checklist is a twist on traditional task lists. For the DIY segment, we invited users to create their own to-do lists from scratch. But for those who trust Real Simple’s guidance, we concepted and designed a service that ties directly to Real Simple editorial content. Users can choose from 100+ popular checklists customized by Real Simple whether it is moving day, wedding prep or new baby supplies. The app is real simple for real life events.


After launching the first “neutral” app, the popularity of it triggered a series of special theme checklists apps like weddings, cooking, etc.